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How Simplicity Drives Better MedTech Design
In medical technology, we often focus on what devices do —the clinical functions they perform, the outcomes they enable, the hardware and...

Shannon Lantzy
2 days ago


What $34B Taught Us About Digital Health—and What We Still Haven’t Learned
In 2009, Congress passed the HITECH Act as part of a broader economic stimulus package. The goal was ambitious: modernize America’s...

Shannon Lantzy
Apr 10


Are We Measuring What Matters in MedTech?
In healthcare, we track everything—blood pressure, glucose levels, cholesterol—but what about mental health and quality of life ? For...

Shannon Lantzy
Mar 13
Why Selling Technology to MedTech Companies is So Hard—And What to Do About It
If you’re building technology for medical devices, you’ve probably run into this frustrating reality: selling to Medtech companies is...

Shannon Lantzy
Mar 10



Shannon Lantzy
Jan 29


PODCAST: Ascendant MedTech with Dr. Deborah Kilpatrick
How innovation, AI, and collaboration are shaping the future of personalized healthcare. In a dynamic conversation with Dr. Deborah...

Shannon Lantzy
Jan 17


PODCAST: Engineering Cyber for Life not Death in MedTech: A Conversation with Christopher Gates on Securing Operational Technology
When you think about cybersecurity, what comes to mind? Passwords, data breaches, maybe even the latest phishing scam? For most people,...

Shannon Lantzy
Dec 9, 2024


PODCAST: Revolutionizing Pediatric Care: How Dr. Alyssa Abo Is Shaping the Future of Point-of-Care Ultrasound
In the world of medtech innovation, few individuals embody the spirit of curiosity and transformative impact like Dr. Alyssa Abo. In a...

Shannon Lantzy
Dec 4, 2024


PODCAST: Exploring Innovation and Leadership in MedTech with Dr. William R. Brody, fmr. President of Johns Hopkins University
In the latest episode of Inside MedTech Innovation , I had the distinct pleasure of hosting Dr. William R. Brody, a visionary in medicine...

Shannon Lantzy
Nov 15, 2024


PODCAST: From Rock Critic to Cybersecurity Superhero: How JC Herz is Protecting MedTech’s Future
In this episode of Inside MedTech Innovation , I had the pleasure of interviewing JC Herz, an incredible mind in the world of...

Shannon Lantzy
Oct 31, 2024


(Podcast) The Pioneer Who Bridged Policy & Medtech - Susan Bartlett Foote
Susan's multi-faceted career spans writing, law, healthcare policy, and academia. Her firsthand experiences in legislative council,...

Shannon Lantzy
Sep 19, 2024


(Podcast) The Power of Patient-Led Innovation: Insights from Inside MedTech Innovation with Susannah Fox
Welcome to the Inside MedTech Innovation podcast, where we explore the intersections of technology, healthcare, and regulation. Medical...

Shannon Lantzy
Sep 5, 2024


(Podcast) Navigating Patient Preferences with Barry Liden
The role of patient preferences is transforming the landscape of medical technology. The integration of patient voices into the...

Shannon Lantzy
Aug 22, 2024
Summer pause; back in September!
I'm focused on launching my podcast, serving my coaching and project clients, and enjoying the days as they come. I'll be back to regular...

Shannon Lantzy
Jul 23, 2024


MDUFA V, Medtech commercialization, and a puppy preference study
Patient preferences are a tool in the commercialization path; use them well to get patient access Patient preferences are...

Shannon Lantzy
Jun 25, 2024


RegTech's Law (an extension of Martec's Law)
Technology changes fast (exponential), organizations change slowly (logarithmically), regulated industries are marked by inflection...

Shannon Lantzy
Apr 26, 2024
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